Viren sood biography sampler

Perpule takes a crack at the billion-dollar retail fintech market by helping customers at retail stores avoid serpentine queues during checkout.

Viren Sood is a trader who lives in Whitefield and shops at HyperCity, a big box retailer in Bengaluru.

Being in the steel contracting business, which requires constant attention, he has little time and patience for long queues at payment counters. He often lets his wife do all the payments while he takes calls in his car in the parking lot.

Of late, though, his wife is able to check out immediately from the store thanks to a new payment platform. “She uses the app to scan the barcodes and makes the payment with her credit card or with UPI and exits the shop in under an hour.

Usually, we wasted an hour-and-a-half in a retail chain,” Viren explains.

The platform we are talking about is Perpule, an idea that was born in the US. It was founded by